Graphic campaign for Mixtur, a festival of newly created music and sound arts in Barcelona. For this year's edition, we worked with Chladni's acoustic patterns, an experiment that demonstrates how the vibrations generated by certain sounds can create visual patterns using granulated particles.
Since it is an experimental festival, we decided to use this phenomenon and represent it graphically for the campaign, establishing a direct connection between the two. We reinterpret these patterns that interact and react through the sound by organizing themselves into oscillating and changing geometries, revealing all the underlying information. The materials were developed and animated in 3D.
My mission was to create 3D sand particles and make them arrange in different patterns to the rhythm of the music.
Creative direction: Bakoom Studio
Motion and 3D: Alvaro Studio
Client: Mixtur Festival