Over the past year, I led the graphic design, art direction, and the development of assets for social media, posters, merchandising, and more for Jamboree Jazz & Dance Club.

Jazz in Barcelona has a history as rich as it is enduring, and Jamboree has been one of its key pillars. Legendary figures such as Bill Coleman, Kenny Drew, Chet Baker, and Art Farmer have performed on its stage, especially during the 1960s, when it became a central hub in international touring circuits and a cultural meeting point in the city. Today, it remains a vibrant venue that brings together artists and audiences around live music.

This project focuses on Jamboree Live, the branch dedicated to concerts, distinct from Jamboree Dance Club. While historically rooted in jazz, the venue now hosts a wide-ranging program including jazz, funk, blues, swing, jam sessions, and other styles.

Visually, I developed a strong and distinctive identity based on color-coding different musical cycles (jazz, swing & blues, funk, etc.), while maintaining the club’s characteristic red and black as the dominant palette. The design system is built on organic grids that allow information to be structured in an engaging and functional way, enabling quick and clear recognition of each event.