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Culture Terrassa

VISUAL IMAGE

Image for the Culture Campaign of Terrassa.

This campaign includes several graphic compositions: a general image representing Terrassa Performing Arts, Visual Arts, and Music, and others specific to each season of the year, following the rhythm of the natural cycles.

To create these compositions, I was inspired by the richness of textures and shapes found in natural elements, blending them with abstract touches. I used flowers, tree trunks, stones, and other visually striking elements. The general composition includes symbolic elements representing each season, such as winter grapes, spring flowers, or the pomegranate fruit for autumn.

In the autumn-specific composition, the focus shifts to elements characteristic of the season, such as pumpkins, mushrooms, and dry leaves. These natural shapes are combined with more abstract ones, like liquid forms that create unique visual effects, such as magnifying effects that distort the elements as they pass in front, resulting in dynamic and artistic compositions.

The central idea is to associate cultural creation with natural elements characteristic of our seasons, emphasizing how culture can emerge and flourish from the textures, shapes, and colors offered by our natural environment.

Credits

Art direction

3D illustrations

Graphic design

Client: Ajuntament de Terrassa