Paloma Mami and Bershka came together to present the new collection that welcomed the 2021 spring/summer season. Bershka's creative team commissioned me to make 3D illustrations of the artist to transfer them onto one of the garments in the new collection. For this I made the character design Playing with basic textures and details such as hair, eyelashes and simplified eyes, referring to the aesthetics of some contemporary video games.
Paloma Mami had just released her debut album ‘Sueños de Dalí’, so there was no better time to present a capsule collection with Bershka.
Illustration for Fashion