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Visual Identity Design for Mas i Mas Festival Mas i Mas Festival, one of Barcelona’s most iconic and long-standing music events. Taking place across legendary venues such as Jamboree, Apolo, Razzmatazz, Palau de la Música Catalana, and P62, the festival features over 100 concerts by both local and international artists spanning a wide range of genres — including jazz, soul, hip hop, flamenco, funk, Latin music, and more.

The creative concept is rooted in the festival’s name — Mas i Mas (“More and More”) — which evokes the idea of endless energy and continuous expansion. Building on this, I developed a logotype and graphic system based on the repetition of the “+” symbol, generating a dynamic, modular animation. This visual language suggests a kind of electric pulse or positive current, reflecting the vibrant, inclusive, and forward-moving spirit of the festival.

The identity was rolled out across a variety of formats: from outdoor advertising, editorial materials, and digital assets for social media and web, to merchandise and animated backdrops for stage screens. The result is a cohesive, flexible, and visually rich system that enhances the festival experience and amplifies the joyful, genre-blending nature of Mas i Mas.